Make Your Brand A Story Everyone Remembers...
“ We do not remember facts anymore, but we remember stories - so share your story with people. “
If before you had to have a campaign or ‘the line’, now you’ve got to have a story. A brand story is more than a narrative. Brand stories are experienced and felt. The story goes beyond the copy on your website, the text in a brochure, or the video presentation of your company. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you. Everything you do, from the colours and texture of your packaging to the staff you hire, is part of your brand story. That means that you have to be consistent, to make sure that every opportunity you have to advance the story to the community stays true to the brand story you’ve chosen. Each variation of the story each time you explain your brand position, build up your tagline, and advertise for your company the story deepens. This is true both externally and internally, so my main goal is to make your story that is compelling and hooks the audience – the story that everyone wants to continue to read!
THE FOUNDATION OF YOUR BRAND.
Your logo defines you, it represents your values, sets you apart from your competitors. And if you don’t show who you are, chances are your customers won’t know it are high. Whether you’re looking to capture more attention in a crowded marketplace, super-charge your established logo or build a new one that blows away your competitors, I will make it happen.
+ 4-6 Initial Concepts
+ Masterlogo Artwork - files in variety of formats
+ Full Color / Black & White Versions
+ Copyright Ownership To The Final Logo
THE FACE OF YOUR BRAND
Appropriate and effective communications online starts with basic branding guidelines to ensure that they way you present your company is consistent and and in keeping with your brand personalities, that allows you distinguish the brand in the consumers' mind.
+ a full brand guidelines PDF
+ logo design
+ key colour palette
+ corporate typography
+ supporting graphics, design assets, icons
+ custom textures or patterns
Premium SquareSpace Web Design
CUSTOMER ONLINE JOURNEY
Your website is your online core, it is like online “front of your store”. Your customers will definitely check your website out before deciding yes or no. Regardless if through home page content, customers reviews, sliders, videos, or blog, when a potential customer lands on the homepage, they need to understand who you are, and what value you bring to them, their life or their business.
+ SquareSpace premium quality website
+ Easy access to quick edits
+ stock images
+ Domain / Hosting
Social Media Boost
ESSENTIAL FOR your business
Social media nowadays is a very important tool for your business, it helps you to connect to your customers in a different ways on daily basis and build real and lasting relationships with them. I develop the most appropriate for you visual parameters, layout style, tone of voice and vocabulary to connect you to your customers, that results in boosting engagement, reach and leads.
+ Layout style ( fonts. pics, images and mood)
+ A schedule of posts in advance ( 12 - 20 posts monthly)
+ Brand stories icons setup
+ Manual engagements / Daily automatic interaction
+ Research of related hashtags
+ Defining call to action
Stationery & Printed Materials
A FIRST-HAND REPRESENTATION
A well-designed leaflet is still a powerful direct marketing opportunity to reach new customers. And a good business card not only introduces you but is a valuable piece of marketing that can generate sales and leads; even if your business is based online, you’ll meet prospects and potential customers everywhere.
+ business cards + Letterhead + comp slip ( + envelope )
+ brochures / books
+ leaflets / flyers / price lists
Videography & Video Editing
SHOWCASE YOUR COMPANY
Consumers nowadays are turning to video search to find the 'product of their dreams' rather than traditional web search. By having a very short, very impactful animation or video, you can deliver your message to a brand new audience in a way they cannot fail to remember you, your products, your services, your story.
Video is based on individual approach, please contact me to discuss, whether it is video advert or social media video with animated infographics. I can help you with shooting footage of your working day, meeting your customers, doing services; and then overlay the video with informative and entertaining motion graphics that would show people how reliable you are and what your products or services are like.
If you would like to discuss your project and get the cost of it, simply drop me a message. I'd love to meet for coffee in person if you are in UK :)