MAKE YOUR BRAND THE BEST
KNOW WHO YOU ARE
If a customer visited your website but your company name was missing, how would they still know it was you? Your logo defines you; it represents your values, sets you apart from your competitors. And if you don’t show who you are, chances are your customers won’t know it are high.
We are creative team that specialising in building instantly recognisable, inspiring logos. So whether you’re looking to capture more attention in a crowded marketplace, super-charge your established image or build a new one that blows away your competitors, we will make it happen.
GET IN TOUCH with us for:
- An inspiring new logo for your business
- A written brand story /tagline / statement to strengthen your idea
- Brand development with high positioning impact
- Brand and identity design
- Innovative brand experience strategy
- Graphic design of collateral
- Design of advertising and branded campaigns
- A powerful online identity
[ IT’S TIME TO START WITH A BRAND, ICON AND LOGO DESIGN ]
Starting up or beginning again?
We love both challenges.
Brief us on what you’re after and we can show you the ideas you were expecting – and plenty you weren’t.
To avoid any tricky situations, we’ve begun working in a more co-operative way, sharing early-stage sketches and initial ideas with our clients so they’re involved from the start.
This way we can gain crucial early feedback and pursue ideas which are to the client’s taste, and share iterations and further ideas in that style.
[ IS MY BRAND CONTEMPORARY? ]
Sometimes it just creeps up on you, sometimes it’s a nagging feeling… when you look at your brand icon and logo design and suddenly realise: that’s in need of a new look. Whether you’re in London or anywhere else in the world, the value of considered brand, icon and logo design cannot be over-stated.
And it’s this attention to detail and impression a modern, fresh brand gives that should be as important to a business leader as any other aspect of his sales and marketing strategy. Location isn’t as important as first impression.
If your company logo isn’t giving the right ‘face to the world’ and attracting customers, it’s time for a re-think. Perhaps even if your service offering has evolved, or even more important, your customer base has shifted up-market (or down), as always, you need to go where the profit lies.… and good design and good profit usually go hand in hand.
[ HOW TO STAY FRESH ]
In today’s fast-paced multi-brand world, we’re very used to seeing logos appearing everywhere - a sticker on a snowboard, alongside a tagline on a canvas shopping bag, a trade-show banner, on large-format advertising on a billboard -the examples are endless. Interestingly, often it’s at a time like this, when you’re using an old logo in a new way, that the weakness or dated feel of the graphic design can begin to make itself felt. But using fresh marketing techniques is half the battle. A crisply-designed corporate e-newsletter, even with your existing logo, instantly infers you’re moving with the times simply because of the media deployed.
[ WHAT IS REBRANDING? DO WE HAVE TO CHANGE OUR LOGO? ]
A misunderstanding many people have about ‘rebranding’ is that it involves a total redesign of their logo.
In fact we’ve often found that corporate identity can be something we can work with by adding in new colours, different typefaces, usually alongside a major project like a website redesign.
Even if a logo feels dated, there is that old design chestnut the “evolution not revolution” approach, where a logo is given a series of modern touches and made more current, while retaining the key features that long-time customers remember.
It retains your brand values and shows you’re staying modern but not abandoning core principles and values.